5 approaches for you when working on ASO in 2022

You might be new to App Store Optimization and also you wish to be sure you implement the best ASO technique to make your app or recreation take off on the shops? You possibly can’t miss this publish! Uncover 20 ASO errors you shouldn’t do when optimizing your app or recreation.


Table of Contents

1. Having a single ASO technique for Google Play & App Store

Apple App Store and Google Play Store are two totally different platforms and every of them follows its personal guidelines and functioning. You can’t work on a method for the App Store and replicate it for Google Play. The app Store rating components are totally different for every of the 2 shops. You first have to acknowledge these variations between the 2 and perceive how they work to have the ability to know the way it is advisable optimize for every of them. As we’ve seen earlier than, when it comes to ASO on-metadata components, their rating fields are usually not the identical, and that is solely instance out of lots of their variations. Let’s see all of them extra in particulars, and to take action we’ll take a look at it in two totally different sections: Search and Conversion charge.


We’ve seen it earlier than, Apple App Store and Google Play Store are totally different when it comes to key phrase rankings – Apple App Store’s Description discipline doesn’t rank whereas Google Play Store’s one does (and it makes fairly a distinction!).

Be sure to place the best key phrases in the best discipline for every app Store and don’t simply replicate what you might be doing for one with the opposite.

Conversion Price

Conversion charge ought to by no means be forgotten, and optimizing it for the App Store is totally different than optimizing it for Google Play.

Google Play Console gives its customers to A/B check each component of the app itemizing via its personal platform, Experiments, whereas it isn’t the case for with App Store Join. When testing varied variations of a component, it’s best to do it with one component at a time to have the ability to establish clearly the place the distinction in conversion comes from.

Additionally, Google Play permits so as to add emojis and wealthy formatting to the itemizing to have a greater impression on Conversion Price, whereas the App Store doesn’t enable it.

2. Pondering that ASO and paid UA are usually not associated

This can be a widespread mistake however ASO does have an effect on paid UA and vice versa. As we talked about earlier than, optimizing the shop itemizing allows you to improve visibility, generate downloads and scale back person acquisition prices. As for paid UA, it additionally impacts natural site visitors (as you may see because of the natural uplift).

You need to work in your ASO and paid UA technique collectively as an entire and mix them to get higher outcomes at a decrease price when it comes to cash, efforts and time.

3. Seeing ASO as a one-time job

One other widespread mistake from app entrepreneurs: pondering that it is advisable work on ASO as soon as, and stopping to take action whenever you get outcomes.

ASO is a course of and shouldn’t be seen as a one-time job or one thing you may work on from sooner or later to a different. Key phrase optimization, Browse rankings, A/B assessments, person retention, KPIs monitoring, competitors monitoring… all of this requires effort and time.

We imagine that there’s at all times room for enchancment in App Store Optimization. Certainly, issues are at all times altering, the algorithms, the shops… and also you at all times have to regulate the app shops and the way your app is doing, in case your key phrases are going up or down, and many others. One other concrete proof is a long-run effort is that every single day, an increasing number of new apps are added to the shops which signifies that you’ll at all times have an increasing number of competitors, and this may impression your rankings, each in Search and in Browse.

In brief, monitor the primary KPIs of your apps regularly (each day in the event you can), regulate the adjustments you discover and analyse the place they’re coming from and what are the explanations.

4. Not monitoring competitors

There are several types of rivals it’s best to at all times monitor:

  • Your product rivals– the cell apps / video games that compete with you instantly in time period of product
  • Your ASO rivals– the cell apps / video games that compete with you when it comes to ASO rankings, each in Browse and in Search
  • Your product & ASO rivals– the cell apps / video games that compete with you on each

Not monitoring these 3 classes of rivals could be a pity, as you may be taught loads out of your rivals and the way they optimize their product and itemizing. By monitoring them, you may see how the adjustments they implement on their itemizing is impacting their rating and discover good apply / issues to not do.


5. Doing Black Hat ASO

It could be tempting, however it’s best to undoubtedly not do black hat ASO. Pretend installs, faux evaluations, bot installs… It’s true that a few of these methods work (and never even all of them), however when Google or Apple catches you, it means very dangerous information in your app. What we advocate you is straightforward: to not do it.


We hope this listing will aid you in your ASO course of and you’ll take some ideas and insights out of it to make your app develop! If you wish to continue learning about ASO, take a look at these nice ASO ideas.




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