Best investment apps in 2022

If you happen to’re an app developer seeking to make your fintech app be just right for you, then it’s essential keep up-to-date in your extremely aggressive trade. With so many fintech apps accessible in the marketplace, it may be arduous to comply with the developments. However don’t fret – we have finished the arduous be just right for you.


Table of Content

As part of our take a look at Finest Cash Financial savings Apps and Finest Fintech Apps, we dug deeper into evaluation of one of the best funding apps and the quantity of their Android downloads. Curious to know which funding apps folks belief essentially the most and what knowledge may predict? Then let’s begin from the start!

App advertising struggles of funding apps

There isn’t a doubt that the funding apps trade is a aggressive one. With so many alternative gamers out there, every vying for a chunk of the pie. However this isn’t the one problem that funding apps are going through. Listed here are a few of the largest app advertising struggles that funding apps face:

  1. Convincing folks to take a position cash
  2. Educating folks about investing
  3. Standing out funding app
  4. Getting folks to obtain the app
  5. Preserving folks engaged with the app
  6. Producing optimistic critiques and scores

As you may see, the challenges already beginning on the highest of the consumer acquisition funnel. Furthermore, consumer’s behaviour is perhaps extremely impacted by worldwide finance scenario.

Funding apps & world disaster

2022 has been a yr of worldwide challenges for many of industries, and the fintech sector has been enormously affected as nicely. Our newest evaluation of fintech app developments has proven a blended image for funding apps. From January to August 2022, the highest ten apps noticed an common consumer progress of 14.83%. On the similar time, this progress was down 36% from the identical interval the yr earlier than.

It’s not stunning that the expansion of funding apps has slowed down in occasions of financial insecurity. The price of dwelling disaster is clearly weakening client sentiment. We’ve seen this sample throughout different fintech sectors – most clearly in cryptocurrency buying and selling apps. If individuals are frightened in regards to the financial system they’re extra more likely to save their cash.

Due to this fact, our evaluation exhibits that pension-related apps and people centered on cash administration have each continued to develop even throughout these troublesome occasions. PensionBee, for instance, has managed to enhance its consumer base by 41%. On the similar time, cash administration app Plum had a consumer progress of 24%. These numbers show that it’s nonetheless potential to search out success within the fintech sector even throughout an financial downturn.

Whole downloads – YTD Aug 2022 downloads for PensionBee and Plum apps. Supply:  all-in-one acquisition instrument.

Nonetheless, in 2022 almost 885,000 new Android customers have downloaded funding apps within the UK, bringing the whole variety of app investor neighborhood on Android to five.96 million. If we assume that there are the same variety of iOS customers, then which means there are actually round 12 million app traders within the UK – almost 1 / 4 of the grownup inhabitants. This tells us a number of issues: the funding app market is giant and nonetheless rising, and there’s nonetheless a good portion of the inhabitants that has not but downloaded any sort of funding app.

How do you purchase new consumer for funding apps

Funding apps may due to this fact discover themselves questioning enhance consumer acquisition whereas the curiosity of the target market has diminished. How one can attain individuals who nonetheless don’t use an funding app and are hesitant to take action?

Primarily based on our evaluation, the PensionBee knowledge could maintain the clue. There’s a giant proportion of the UK inhabitants that has put cash apart for his or her pensions or different long-term financial savings. These individuals are significantly uncovered to inflation. In accordance with the forecast of the Financial institution of England, it might hit 18% subsequent yr. In different phrases, it is sensible for folks to place this money someplace the place the worth could also be protected.

Needless to say this goal group of individuals is unlikely to be the identical because the younger, tech-savvy or early investor app adopters. With the intention to attain them, funding app corporations want sensible advertising approaches which consider a few of the following elements:

  • Sturdy consumer acquisition technique in place.
  • Properly-optimized product web page within the app shops.
  • Common A/B testing.
  • App Retailer Promoting technique.
  • Mixing conventional advertising channels with digital ones.
  • Mixture of natural and paid UA – optimizing budgets for the correct channels.
  • Advertising and marketing actions based mostly on speaking with customers and target market (focus teams).
  • Utilizing creatives becoming to the target market and centered on the worth proposition.

The perfect funding apps of 2022

If you happen to already applied the above-mentioned app advertising approaches, it’s time so that you can verify how your competitor’s consumer acquisition methods resulted.

Common market and competitor analysis is a vital a part of a profitable advertising technique.  gives the likelihood to take a look at Google Play Retailer downloads for any class and time interval. Under is an outline of the apps that had been analyzed for this particular article.


  Google Play Retailer Obtain Estimates
APP Lifetime downloads (till 31 Aug 2022) YTD Aug 2022 downloads Jan-Aug 2021 % added throughout Jan-Aug 2022
Freetrade: Make investments, Commerce, ISA 658k 87k 237k 13.33%
Hargreaves Lansdown (HL) 849k 65k 127k 7.68%
IBKR Cell 1.6m 230k 409k 13.68%
interactive investor (ii) 74k 9k 17k 13.37%
Moneybox – Save and Make investments 1.0m 94k 160k 9.04%
Nutmeg 112k 22k 22k 19.68%
PensionBee: Mix Pensions 296k 122k 55k 41.32%
Plum – Save Cash and Make investments 820k 200k 224k 24.42%
Wealthify Saving & Investments 237k 31k 29k 13.35%
Wombat: Investing Made Easy 191k 20k 99k 10.91%
Totals: 5.96m 884k 1.38m 14.83%

Each day downloads – YTD Aug 2022 downloads. Supply:  all-in-one acquisition instrument.

Abstract of one of the best funding apps 2022

The present financial scenario is troublesome to navigate for a lot of companies, with a robust affect on numerous client demographics and areas. Wanting into market developments recurrently is a vital side in your advertising technique to remain alert and preserve progress. Primarily based on our funding apps evaluation, the developments within the sector could be seen as a warning signal additionally for different app classes.


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