5 Strategies to Revive A Dying App

After launching a improbable app, you look forward to the dreamed success to occur. However, after months, your app would possibly nonetheless be a drop in a whole ocean of cell apps. You should be asking your self if that is nearly you or your cell app enterprise is dying. Nicely, as a thriving area, the cell ecosystem appears to have an extended technique to go. The excellent news is there are some methods that you should utilize to revive your app even when the scenario is just not excellent. If you’re asking your self what to do to have a profitable cell app, now we have some concepts so that you can comply with that can assist you enhance your downloads and attain the celebrity you at all times wished.


Table of Contents

Enhance App Downloads

You may need launched into the journey of creating a cell app with some strong perception. Your app would possibly cowl a number of consumer wants seamlessly. Nevertheless, it means nothing except folks discover the app on cell app shops. Being invisible is perhaps the tip of cell apps. So, let’s begin with the methods of getting extra app downloads.

1) Create a Enhance Marketing campaign to See Its Potential

Creating a lift marketing campaign is a wonderful technique to make a distinction within the app market. That means, your app will rank increased in its class in a short while because you waited so lengthy for this second. One of the best half is that after the marketing campaign, the rising visibility of the app will decide an natural uplift. In fact, your app must be ok to impress natural customers.

An instance on this space is a number one journey firm in Turkey, for which a lift marketing campaign has tripled its natural downloads. Throughout the burst marketing campaign, their day by day installs reached from 203 to 1197! The marketing campaign had a optimistic impact on natural installs in addition to the sponsored ones. They elevated to 600 from 203, which implies a 295% enhance.

It would assist you to see your app’s potential as a result of you will note what your precise customers take into consideration your app. In the event that they proceed to make use of it, this implies there’s a probability to make it a preferred app amongst opponents.

Here’s a detailed article if you wish to study extra about burst campaigns.

2) Optimize App Retailer Web page & Discover the Greatest Key phrases

These days, an app doesn’t have an opportunity in the marketplace with no good ASO. Each single element counts. Take into consideration investing in wonderful screenshots, breathtaking movies, and mind-blowing icons. An instance of the significance of the icon is Richard Wagstaff, a developer who doubled his app’s downloads after altering solely the app retailer icon.


Let’s have a look at what you must think about when it comes to ASO as a way to revive your dying app.

a. Class, Aggressive, and Assessment Evaluation

It is advisable know all the pieces your opponents do and all the pieces your customers assume. That is why you must begin with evaluation. Even in the event you did it earlier than, this time, take it severely and do it once more. Analyze critiques to see what your customers assume. Do that to your opponents, too, as a way to discover some nice factors so as to add to your app. Analyze the app class and your opponents to create a blue ocean to your app.

b. Key phrase Evaluation

First, do not forget that key phrase evaluation is just not a one-time job. That is a very powerful a part of your ASO operations. Do it often and analyze the results of your efforts to get profit from it. You need to use instruments like Sensor Tower or Search Man for this. Monitor the efficiency of every key phrase and discover the easy-to-rank key phrases to your app.

c. Icon, Screenshots, and Video Optimizations

Visuals have an ideal impression on folks. Preserve them easy and efficient. Study the perfect practices of every as a way to enhance your visibility and downloads.

d. Optimize Title & Description

Use your most vital and most related key phrases properly to extend the prospect of rating increased. Don’t do key phrase stuffing. Be simple and clarify what you do. Don’t overlook that App Retailer and Google Play have totally different necessities for every. By the best way, do not forget that App Retailer up to date its algorithm, and app names will now be restricted to now not than 50 characters.

3) Create Phrase of Mouth by way of Social Media

In at present’s world, social media is in all places. There is perhaps some social media apps that died, however there may be at all times extra to return on this vertical. It’s such as you don’t exist if you’re not lively on social networks. One of the best half is that it could assist an unpopular app so much with the entire strategy of reviving, whether or not you’ve gotten a giant or a small price range.

a. Rewarding Campaigns

If different advertising methods didn’t work to draw customers, a rewarding marketing campaign will positive do. In keeping with Vibes, 77% of smartphone customers mentioned that cell affords -like rewards or shock factors, unique content material, and even particular birthday messaging- have a optimistic or very optimistic impression on their model loyalty. Create rewarding campaigns to extend each phrase of mouth and your downloads.

b. Fb and LinkedIn Teams

In case you don’t have a price range to advertise your app, you’ll be able to benefit from Fb and LinkedIn Teams. In fact, you need to be lively there earlier than you understand you’ve gotten an app to revive. However, in the event you already developed an ideal neighborhood, it’s very simple to persuade them to share insights about your app.

There are literally thousands of Fb and LinkedIn teams that you could be a part of and share your content material and app. Discover the related teams and get have interaction in these teams. Don’t solely share your app however add your weblog posts or video contents if there are any.

c. Social Media Advertisements (Fb, Instagram, Twitter)

You probably have a small price range, an efficient technique to generate noise about your forgotten app is utilizing Social Media Advertisements.

Twitter has a restrict of 280 characters and recommends utilizing a most of two hashtags per tweet, so you need to be concise. Ensure that to incorporate a hyperlink to your app. Use a compelling visible and add related and mostly-used hashtags. Take your time to do the segmentation proper earlier than creating your advert.


Fb owns one of the vital important communities on this planet. It’s shedding its preliminary recognition, however it isn’t amongst native apps which can be dying. In case you publish your advert there, you should have success very quickly due to the nice audience. You’ll be able to simply discover your goal right here and create your advert. The budgets are decrease than Twitter. Use the numbers and stats in your advert. Use picture(s) that embrace a cell gadget. Make the position proper and check your advert with totally different variations to extend the prospect of downloads.


Instagram is a superb channel to advertise your app since 2014. It’s simpler to draw potential customers as a result of you’ll be able to showcase your app in photos fairly than phrases. As in Fb, you’ll be able to create your segments because of the wonderful concentrating on choices.

4) Enhance UX & UI and Replace When Wanted

It goes with out saying that your app ought to excel in all areas, particularly in presentation. After you get your customers’ consideration, it’s insupportable to disappoint them with a weak software. Investing within the consumer interface and consumer expertise is without doubt one of the most crucial levels of growth. That is your probability to extend consumer retention.

The consumer interface is the best way your app appears to be like like. Often, customers decide an app by its interface. If it appears to be like good, it’s going to persuade customers to provide it a attempt after the primary set up as a result of, let’s face it, all of us decide a guide by its cowl. The key phrase right here is simplicity. It’s important to get rid of ineffective texts, decorations, colours, and icons. Make it intuitive to lower its complexity.

Onboarding is significant for an app to extend retention and engagement. Don’t overlook that engagement is important for consumer acquisition too. Make your onboarding course of good, personalised, informative, enjoyable, and easy. It’ll have an effect on how your customers see your app.

Embody social sharing inside your app. This may each enhance engagement and consumer acquisition. When folks share their expertise inside your app, new folks will uncover it.

Deep linking is one other vital factor to save lots of your app. Essentially the most irritating scenario is when an app declares a giveaway and, for that, you simply have to put in that app or, if you have already got the app, you simply should click on a button to open the app. As an alternative of promised present’s format, the consumer is distributed to the app’s homepage with no clue for the prize. The reply to this problem is deep linking. In case you use these useful deep hyperlinks, they need to open a web page with directions for the consumer’s profit after the clicking. That is a necessary characteristic for a long-term relationship between apps and customers. Contemplate it whereas including new options to your app as a way to revive your dying app.

5) Use Freemium Mannequin

The Freemium mannequin, like its title states, is a mix of free and premium. The consumer downloads the app without spending a dime, and after he will get used to free and primary options, he has to pay for extra superior ones, like further lives or characters in a sport or extra services in a time administration app. If you wish to revive your app you’ll be able to think about investing some cash into this course of since a great way to extend the price range is to make use of the freemium mannequin. It’s based mostly on the affinity developed by the consumer within the free a part of the app and his want for extra even with a price. In keeping with App Annie, the freemium mannequin is essentially the most profitable one with regards to numerous apps and monetization.


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