After spending countless hours creating an app, one would hope that selling it’s the best half. It isn’t. There are actually thousands and thousands of apps on the market. Apple’s App Retailer alone has greater than 4 million apps.
Table of Content
Subsequently, except you’ve created one thing actually distinctive, chances are high there are a whole lot and even hundreds of apps just like yours. So, how precisely are you supposed to face out in such a saturated trade?
On this article, I’m going to share with you 9 confirmed ideas that may increase your app downloads. Let’s bounce proper in.
1. Design a tempting app icon.
App icons are often the very first thing that captures a person’s consideration when going by the app retailer. It’s solely after the icon has labored its magic that the person will go on to learn extra in regards to the app and the person critiques.
Subsequently, your app can solely get extra downloads if the icon is spectacular sufficient to seize the person’s consideration.
You must also know that icons often give customers the primary impression of your app. That impression should be overwhelmingly optimistic. Subsequently, you want a lovely app icon design. Not solely that, however the design must also symbolize the aim of the applying. Customers ought to have an thought of what the app is about inside moments of seeing the icon.
That stated, you shouldn’t go overboard with the design. Don’t make it too flashy or advanced in any other case; it’ll depart customers confused. Easy designs work finest. WhatsApp, Netflix, Fb are good examples of this.
The excellent news right here is you possibly can A/B take a look at totally different app icons to establish one which generates probably the most clicks.
2. Rigorously title and describe your app.
Ideally, you wish to give you an app title that may allow you to construct a model. That means, you’ll have extra individuals coming to the app retailer and looking for your software by its title.
How do you give you an amazing app title? Properly, you’ll must brainstorm some concepts together with your colleagues. You possibly can undergo the app options, purpose of the app, kind of viewers it targets, and so on., and establish a number of potential names from there.
You additionally must conduct intensive market analysis. Determine what your goal market loves and see if you will get a reputation or two.
Try related apps as properly. What naming development are you seeing?
When you give you a number of concepts, craft a brief and tremendous memorable title. Verify the title shouldn’t be already in use earlier than publishing your app.
As you describe your app, preserve a pointy eye on search engine optimization.
With the title out of the way in which, transfer to the outline and get began with app retailer optimization (ASO). ASO is mainly looking engine optimization (search engine optimization) however for apps as an alternative of internet sites.
The thought is to jot down a keyword-optimized description to assist your app floor within the high search outcomes.
That’s not an invite to stuff key phrases each probability you get, although. You would get penalized for that. Do your key phrase analysis rigorously, establish the highest phrases, and use them properly in your description.
Bear in mind you could at all times modify your app description to spice up your place on the app retailer search outcomes, however you shouldn’t do the identical together with your app title. When you decide a title in your app, follow it.
Lastly, present some social proof within the type of critiques. Evaluations ought to give customers the additional nudge to obtain your app. Try this description.
The outline above is for Forest, one of many top-ranking productiveness apps. Going by the outline, you possibly can discover the superb use of a number of key phrases. From “beat procrastination,” “increase productiveness,” “high paid productiveness app,” “keep targeted,” to “time administration,” these are the buzzwords anybody looking for a productiveness app could be fascinated with.
Additionally they point out that greater than 40 million individuals use the app. That’s social proof proper there, and there are many critiques if you scroll down.
3. Make your key phrases particular.
All the time intention to make your key phrases as particular as doable. This may allow you to appeal to the best viewers, which suggests you’re more likely to see a lift in installs.
Furthermore, your key phrase analysis technique might have to vary to accommodate long-tail key phrases associated to your app. As an example, as an alternative of utilizing “health” alone to explain your exercise app, you should use key phrases like “health app for girls,” “health app for inexperienced persons,” and so on.
Or within the case of the Forest app above, you possibly can see they’re focusing on key phrases like “high paid productiveness app.”
Customers looking for apps with long-tail key phrases are extremely more likely to obtain an software. Nevertheless, make certain all of the key phrases used are related to your app. For instance, it’s possible you’ll discover a feature-related key phrase with excessive search quantity but when your software doesn’t assist the function, pass over that key phrase.
That’s as a result of although the key phrase might appeal to a lot of site visitors and even downloads, if customers really feel duped as soon as they use your app, they’ll likely uninstall it. Even worse, they’ll depart detrimental critiques, which can ultimately damage your app.
4. Use social media.
Social media is without doubt one of the best and reasonably priced methods to promote your app. It’s truly free except you’re fascinated with operating some adverts. Nevertheless, you possibly can solely get significant outcomes in case you have a strong technique in place.
First, you will need to discover out the social networks fashionable together with your audience. That ought to allow you to create a focused technique for optimum outcomes. It must also prevent from making pricey investments on platforms that your clients don’t even use.
OK, however which platforms will work?
Usually talking, Fb, Twitter, and Instagram are perfect for just about each area of interest. Nevertheless, it’s possible you’ll wish to department out to LinkedIn if you wish to appeal to professionals.
Pinterest can also be value contemplating if a good portion of your audience is girls and millennials who love visible content material. The platform’s metrics communicate for themselves.
As soon as you determine the platforms of curiosity, create a advertising and marketing technique for every platform. For instance, you’ll must craft shorter and extra fascinating tweets in case you are utilizing Twitter. Possibly even add a picture or meme to make the tweets extra participating.
In the meantime, Instagram and Pinterest are about getting your visuals proper. Textual content is secondary.
When creating your social media content material, contemplate the aim of your app and your audience. The content material ought to replicate the model id of your app. So, in case you have an informal app and viewers, create informal social media content material. In case you are focusing on an expert viewers on LinkedIn, use a barely extra skilled tone.
Lastly, have interaction your viewers. Don’t use social media simply to advertise the app. Work together together with your viewers, too.
The fellows at Sweet Crush Saga are at all times interacting with their viewers on social media. Use the same strategy. You possibly can even go so far as internet hosting giveaways.
5. Successfully market your app.
To extend app downloads as rapidly as doable, it’s important to unfold out your advertising and marketing efforts. For instance, as an alternative of counting on natural social media clicks alone, you may as well run paid adverts.
Platforms comparable to Fb allow you to run a extremely focused marketing campaign to make sure your adverts attain the best viewers. This could simply enhance downloads and the general return on funding (ROI) of your marketing campaign.
You would additionally leverage influencer advertising and marketing to unfold the title of your app. The technique works extremely properly in virtually all industries. The trick, nonetheless, is discovering the best influencers. You want influencers that enchantment to your particular audience. You additionally need influencers who align together with your model objectives and values.
Content material advertising and marketing is an alternative choice. The thought right here is to construct a weblog throughout the area of interest of your app. You possibly can then leverage search engine optimization to enhance the rating of your web site. That ought to drive related site visitors to your web site. You possibly can then embody call-to-action buttons that direct the site visitors out of your content material to the app retailer, the place guests can obtain your software.
If you happen to select to do content material advertising and marketing, contemplate gathering emails or cellphone numbers out of your guests. You possibly can then use SMS or electronic mail advertising and marketing to advertise your app additional.
6. Use engaging pictures and movies.
Images and movies present the proper alternative to showcase the unimaginable issues your app can do. Don’t sleep on this chance.
Share high quality pictures displaying the person interface of your software. You must also flaunt the highest options of your app with high-resolution screenshots. Create a brilliant participating video displaying your software in motion. That’s what high apps comparable to Slack do.
7. Encourage person suggestions.
As talked about earlier, person critiques present social proof, which helps in convincing potential customers to obtain your app. Evaluations are crucial for changing these impressions into precise downloads.
As well as, functions with probably the most optimistic critiques are likely to carry out higher on the search outcomes.
Actively encourage your customers to go away critiques in your app. You possibly can even present incentives comparable to bonus factors, coupon codes, and so on., to draw extra critiques.
I ought to warning you towards shopping for faux critiques. This isn’t simply unethical, however it will probably additionally get your app suspended from the shop.
7. Create ingenious promotions.
If you happen to’re selling a paid app, contemplate creating low cost promotions. The straightforward technique can enhance app downloads considerably.
For even higher outcomes, make certain customers know the promotion is time-limited. After that, promote the presents by social media, pay-per-click, advertising and marketing emails, SMS, and different channels.
8. Hold the person in thoughts.
Lastly, you possibly can enhance app downloads by placing your customers first. Concentrate on delivering the most effective person expertise and the numbers will certainly enhance.
Glad customers will depart stellar critiques. The critiques will appeal to much more customers. To high it off, glad customers will preserve utilizing your app, which suggests you’ll see a decrease uninstallation charge.
Subsequently, take heed to your customers and refine your software accordingly to boost their expertise. You too can use analytics instruments like Google Analytics to watch person habits and establish parts that want enchancment.
The Backside Line
Selling a brand new app is difficult however not inconceivable. On this article, I shared 9 ideas which have labored extremely properly for different publishers.
First, you’ll want to design a easy however attention-grabbing icon. Subsequent, give your app a memorable title and a keyword-rich description. Ensure the key phrases are properly used, particular, and related to your app and viewers. You additionally wish to use high quality visuals displaying how your app works and a few person critiques to social-proof your app. After that, promote your software successfully on social media and different channels. Lastly, preserve the customers in thoughts when making your updates.