App usage during COVID 19 – the winners and strugglers

The world is an unpredictable place, because the COVID-19 pandemic has confirmed. Nonetheless, one factor that continues to stay fixed is the usage of apps. Even through the well being disaster, cell utility figures are fairly astounding. As you’d anticipate, there have been winners, strugglers, and those who have stayed the identical all through the final six to seven months.


Table of Content

The Pandemic & Apps On The Floor

Display screen time has skyrocketed, and the pandemic is responsible. With extra individuals caught at dwelling with nothing to do, they flip to their telephones to fill the void. Within the first half of the yr, there was a 220% improve in time spent on enterprise apps in comparison with the identical interval in 2019. This highlights how habits are altering on account of the brand new restrictions.

Nonetheless, some issues by no means change, and the quantity shoppers spend on-line and through cell apps is constant to pattern in a constructive course. Customers spent an estimated 1.6 trillion hours on cell within the first half of 2022 and invested greater than $50 billion globally. This can be a 10% rise from the final half of the final yr.

After all, companies had been on the forefront of switching to mobile-first expertise as entrepreneurs wanted to implement remote-work methods to maintain the doorways open. Because of this, 80% of the top-rated enterprise apps centered on video conferencing.

Who Are The Huge Winners?

As all the time, there are winners and people in wrestle in instances of disaster, and several other companies have used purposes to make the most of the change in routine for the world’s inhabitants.


Zoom and Microsoft are on the prime of the listing since everybody from firms to people required software program to copy face-to-face conferences. The ban on all-but-essential journey, in addition to the prolonged intervals of lockdown, meant entrepreneurs and family members needed to discover new methods to work together, and Zoom and Microsoft Groups had been the popular platforms of selection.

Out of the 2, Zoom was most likely the largest winner because it was comparatively unknown and unused, not like Groups. Subsequently, the actual fact its international person base grew by over 300% in lower than a month was solely an indication of issues to come back. By the pandemic’s peak, the app hosted 200 million every day members and was ranked the primary iPhone app for every day downloads in over one-hundred-and-forty markets. In December 2019, Zoom’s every day assembly participant figures had been ten million.

Well being & Health

The well being and health sector has all the time been a giant money-spinner within the US, but with gyms shut, individuals needed to search for new methods to train with out leaving the home. Cellular purposes bridged the hole by offering individuals with wholesome and accessible routines that had been doable from the consolation of a lounge. As such, the likes of the already common app, Peloton, was downloaded 5 instances extra in March than in February within the States. Then again, Aaptiv recorded engagement with non-equipment applications of greater than half in March.

Media & Leisure

The bump in media and leisure site visitors isn’t a surprise, however it’s nonetheless very attention-grabbing. With extra time at dwelling, individuals had been sure to show to Netflix and Amazon Prime to alleviate the monotony. And, this occurred – Netflix reported a 55% improve in app downloads by the start of April. Nonetheless, different media and leisure organizations had been fast to lift model consciousness. As an illustration, DIsney+ had a week-by-week set up fee of 46% earlier than the official restrictions had been in place in March. The crossover between platforms was appreciable, too. For instance, almost 60% of Netflix customers leaned on Snapchat within the second quarter of 2022.


Once more, the gaming market is one you’d anticipate to flourish throughout a pandemic, and it did not disappoint. New installs shot as much as 95% for the next video games:

–   Sweet Crush

–   Coinmaster

–   Peakgames

–   Foxnext

–   Subway Surfers

Usually, two-fifths of people that used apps mentioned they performed cell video games through purposes and did so extra commonly than ever. Spending-wise, Amazon’s streaming platform, Twitch, topped the charts with $20 million in person spending.

Who Noticed a decline in utilization?

Sadly, some companies cannot adapt rapidly sufficient and wrestle to make ends meet. But, this does not imply the sport is over as a number of of the businesses on the listing beneath are anticipated to bounce again if they’ll survive the pandemic.


The tourism and journey sectors are discovering it arduous proper now since a substantial chunk of individuals aren’t prepared to take the danger in case they’re caught out overseas. The actual fact vacationers should self-isolate on return and that guidelines can change in-transit means the business’s spending is down by 41% from final yr (a $9bn loss). Because of this, projected job losses are set to hit the 4.6 million mark and will attain so far as 6.6 million if the well being disaster continues into subsequent yr.


With fewer individuals going out to eat and drink, the hospitality market has declined accordingly. Even those that have already got apps for COVID-secure ordering aren’t doing in addition to they could think about. Weatherspoon’s is a British chain that makes use of such expertise, but it did not cease the corporate from a $100+ loss, the primary loss in its historical past.

Brick and mortar + eCommerce firms

The eCommerce business is unusual as it can take in the misplaced enterprise from brick-and-mortar shops, but it depends on customers’ disposable incomes for regular gross sales. Subsequently, whereas shoppers are 30.6% extra prone to buy on-line than they had been a yr in the past, it won’t be sufficient for firms in several sectors. As an illustration, meals and takeout providers are booming, as are supermarkets, however retail retailers face challenges if they’re to interrupt even in 2022.


The massive winners are the telecommunications, well being and health, gaming, and media and leisure sectors. Because the stats present, they don’t seem to be solely recording regular gross sales however are rising their market share. The journey and tourism and hospitality industries have been hit the toughest, as have some commerce and eCommerce organizations. Nonetheless, the hope is that they are going to rebound in the event that they make it to 2021.

Posted on