Industry-first: Singular launches Singular Private Cloud for marketing measurement

Singular is launching Singular Non-public Cloud for advertising and marketing measurement after 18 months of personal beta with main cell video games companies.


Table of Content

This new functionality, an industry-first within the cell measurement companion area, permits main cell manufacturers to take care of full management over their progress stack, advertising and marketing measurement, and delicate person information in an atmosphere that they personal and handle themselves. Singular Non-public Cloud gives a knowledge clear room the place manufacturers can handle the gathering, internet hosting, processing, and enriching of delicate advertising and marketing information in a secure atmosphere.

“We have been the primary to launch help for privacy-safe advertising and marketing measurement through SKAdNetwork as a result of we imagine the way forward for attribution is secure, safe, and privacy-compliant,” says Singular CEO Gadi Eliashiv. “We’ve been engaged on Singular Non-public Cloud for nearly as lengthy to offer main cell manufacturers full entry and management to the very best advertising and marketing measurement functionality within the {industry} in their very own environments and underneath their very own supervision.”

It allows full and verifiable compliance with all information privateness laws from governments (e.g. GDPR), from platforms (e.g. Apple’s iOS), and media platforms (e.g. Fb, Google, TikTok), and empowers privateness groups to create their very own set of privateness guidelines, for instance on how lengthy person information is retained.

“Singular Non-public Cloud permits us to really cater to a model’s particular privateness wants and set up full belief on how information is collected, saved, and shared. One firm might want its person information to have a shorter lifespan, and one other firm might want all IPs and Consumer IDs hashed. This permits us to do all of it,” says Alon Nafta, Singular’s VP of Product.

Utilizing Singular Non-public Cloud, advertisers and media companions can share and entry datasets safely with out relinquishing management and jurisdiction over them.

As well as, they’ll carry out all advertising and marketing analytics, value aggregation, cell attribution, and fraud prevention in a clear, managed, and personal atmosphere. Singular Non-public Cloud works natively with all main platforms’ privateness and information retention constraints, together with Fb, Google, Snap, Twitter, Apple, and others.

“Non-public cloud brings the potential to empower app publishers with full management of their progress stack and advertising and marketing information, permitting them to counterpoint their information and enhance promoting efficiency whereas making certain full security, safety, and privateness,” says Warren Woodward, CGO and co-founder at Upptic.

Singular Non-public Cloud is straight away accessible for shoppers who want to run the world’s greatest holistic advertising and marketing attribution and analytics resolution on their very own managed cloud, or who want a knowledge clear room for applicable, managed, and bounded information entry.

About Singular
Singular is the next-gen advertising and marketing attribution and analytics platform, empowering entrepreneurs with actionable insights from beforehand siloed information. Advertising and marketing, BI and Analytics groups from Lyft, Doordash, LinkedIn, WB Video games, Warby Parker, Truebill, Twitter and extra select Singular to unify their siloed information, apply attribution, and expose insights to make quicker choices. With hundreds of integrations, simple set-up, correct and versatile analytics, plus automated loading immediately into your BI instruments, we’re the one resolution your crew wants to realize a whole and real-time view into advertising and marketing efficiency.


Posted on