Service Blueprints: Our Strategy for Success

As Benjamin Franklin famously stated, “By failing to organize, you might be getting ready to fail.” This quote guides our group in each mission we tackle, particularly app builds. One device used within the business for getting ready to construct an app is named a service blueprint. A service blueprint combines your mission objectives with market insights to map out a course of for delivering the very best consumer expertise.


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At MindSea, we name our service blueprint The Cellular App Blueprint, and it’s our behind-the-scenes map of all the consumer journey—and the way we’ll ship it. We create every blueprint by collaborating with our purchasers and conducting intensive market analysis and consumer testing.

The blueprint course of has a whole lot of steps, and that’s as a result of constructing a profitable app takes time. However as our success charges present, it’s price it!

On this publish, we break down the three main causes we proceed to decide on the blueprint strategy to construct cellular apps.

Let’s get to it.

We Have a Strategic Plan of Assault

Within the early phases of blueprinting, the first focus is establishing the app proprietor’s objectives. We do that by way of a preliminary intensive workshop with the shopper during which we share and critique concepts to maintain all events concerned. The picture under provides a glimpse into that course of.


The objectives we set up aren’t solely in regards to the app itself but in addition in regards to the enterprise outcomes: How does the app match into the corporate’s general technique? All of those objectives are essential within the creation of the app and function reference factors all through the construct.

The hypothetical paths of getting customers to perform stated objectives are known as eventualities. Creating consumer eventualities helps app homeowners, builders and designers to examine how and why individuals will use the app. By collaborative workshops and market analysis, we are able to reply fundamental however important questions: Is there product-market match? Which options will assist accomplish our objectives? We might be taught at this stage {that a} related product is already in the marketplace, or is lacking essential parts we hadn’t thought of.

Outfitted with this data, we are able to strategy the app construct with a strategic plan of assault. Beginning with clear objectives and a coherent imaginative and prescient retains everybody on the identical web page and prevents future delays.

We Can Outline the “Why” Behind Each Characteristic

Residence builders don’t add energy-efficient home windows and residential places of work to their blueprints for no purpose—they know that’s what patrons are searching for. Including options to an app must also be a calculated resolution based mostly on the consumer’s wants.

Person journey mapping helps us outline the “why” behind each resolution we make through the construct. These maps illustrate how customers navigate the app and entry all of its options step-by-step, highlighting blindspots that would have in any other case been missed.

Under, you’ll be able to see the matrix that guides us in establishing a hierarchy of app options—a hierarchy that involves life in consumer testing.


Person testing performs a basic position within the blueprint course of. By watching how actual individuals work together with the app, we are able to construct a friendlier consumer expertise and a greater closing product.

It’s additionally simpler to allocate price range, time and different sources as soon as we all know which options will probably be included within the app. Then each our group and our purchasers can go into the constructing course of assured about what to anticipate.

We’re Ready To Set You Up for Success

Every step in a blueprint is equally essential for carrying out our finish objective. When finished proper, the blueprint is a roadmap to success!

As talked about, the work we put right into a blueprint permits all stakeholders to visualise the end-to-end technique of their cellular app construct.

By mapping out every step of the construct, we are able to higher estimate price range and timelines, making it simpler in your group to plan for different actions like investor pitches and selling the launch.


A service blueprint not solely guides us to delivering a closing product; it additionally supplies a glimpse into the way forward for the app. Amassing and analyzing consumer insights permits the app proprietor to anticipate how they may develop inside their house—for instance, with ongoing app upkeep and optimizations.



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