The 5 Best Mobile Attribution Partners in 2022

When the time involves search for the suitable attribution companion for cell apps and video games, it won’t be that simple. There are totally different choices available on the market and every of them has its personal energy and specificities. Let’s check out the most effective MMPs for attribution in 2022.


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We need to assist you to discover the right match for what you are promoting and to your advertising and marketing campaigns, so on this article, you can find the most effective choices available on the market and what makes them distinctive. FYI: MMP stands for Cell Measurement Associate.

Prepared? Go!

Prime 5 MMPs (Cell Measurement Companions) in 2021


AppsFlyer is without doubt one of the greatest cell attribution monitoring instruments accessible available on the market. It’s primarily centered on the attribution of app downloads because of its know-how that permits to know from which campaigns and from which media supply come all of the installs.

AppsFlyer means that you can make the hyperlink between app installs and advertising and marketing campaigns and thus, optimize your person acquisition and retargeting campaigns. Certainly one of its first priorities is safety and privateness which makes it a protected choice.

The platform is appropriate for any measurement of enterprise (together with customers with greater than 1 thousand installs per 30 days) and supplies its customers with deep analytics and efficiency metrics. It additionally allows deep linking and fingerprinting.


Regulate is one other essential attribution platform with essentially the most developed Fraud Prevention system and a correct cloud system which additionally makes it one of many most secure attribution companions on this record (most platforms use a third-party cloud system).

Regulate just isn’t solely protected but in addition highly effective and gives a variety of insights on key metrics comparable to natural installs, clicks on adverts and in-app occasions, in addition to cell analytics usually and uninstall and reinstall information. The platform allows its customers to construct audiences to trace all the info they want in a strategic method.

Regulate is a mobile-only platform and could be very helpful to attach cell customers to which adverts they work together with. Since Regulate is a flexible platform, it’s utilized by totally different corporations, from small companies to massive enterprise purchasers.


Kochava is an all-in-one viewers platform that permits attribution and information administration and supplies key analytics. It isn’t solely accessible for cell but in addition for internet, OTT and extra. The platform allows to set alerts when foremost KPIs change (by emails, SMS, Slack) for its customers to all the time be up-to-date and knowledgeable in case of an essential change in installs, conversion charge or income.

Kochava could be a horny supply to indie builders because it gives a free plan to customers that agree to present entry to their information. Kochava additionally detects advert fraud and protects its customers from it. One other benefit of Kochava is that its customers don’t want so as to add the SDK into the app: the installs are attributed straight by way of cloud integration.

By way of firm measurement, Kochova is an effective compromise as it may be utilized by corporations of any measurement and helps as much as greater than 5 thousand month-to-month customers.


Department is without doubt one of the latest attribution platforms, which additionally makes it one of the revolutionary. It really works with contextual deep hyperlinks which implies that it allows its customers to have a follow-up on the entire funnel.

One thing that differentiates Department from its opponents is that it gives influencers analytics. It additionally helps totally different integrations comparable to e-mail supplier providers and analytic instruments, which allows its customers to ship in-app messages to their customers and observe them effectively.

Department works for and helps any measurement of firm.


Tenjin is essentially the most economical attribution companion available on the market and it’s fairly in style. It permits its customers to trace their attribution free of charge and it additionally gives advert income LTV and value aggregation. The platform additionally gives professional options for many who need to have entry to extra insights.

Tenjin gives a variety of integrations for its customers to have the ability to observe price attribution and advert income. It’s a good match for gaming corporations (it truly counts many of the finest free video games inside its prospects).


As you may see, in 2022 there are a variety of totally different cell attribution platforms and even after understanding a bit extra about all of them, you possibly can nonetheless have some doubts. What we advocate you to do is to have a strive on the ones you suppose would match finest your wants and see for your self if it’s working for what you are promoting.

Have you ever discovered the right platform for you already? Is it a part of this record or have you learnt one other one we should always add? Tell us within the feedback!

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