The overhauled Apple gift card launches in some of the biggest regions in Europe

The overhauled Apple gift card that made its US debut back in June of 2010 is now available in some of Europe’s biggest regions, including Germany, Italy and France.


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The new gift card is now available to customers in some of the European Union’s biggest countries, including Germany, France and Italy.

Apple consolidated its various gift cards a few years ago under a brand new gift card offering for “everything Apple”. Following its launch in the United States, Apple brought the universal gift card to  Australia and Canada the following year.

The Apple gift card launches in Europe

The overhauled Apple gift card has launched in European countries like Germany, Italy, France, Spain, the Netherlands, the United Kingdom and others.

As noted by, it’s available in several denominations like in the US—€25, €50 and €100—but you can choose to enter your own desired value when buying the card. The new universal card replaces all of previous Apple gift cards, including the iTunes gift card and the Apple store one. It’s offered in physical and virtual forms, just like the old cards. But unless you’re buying a physical Apple gift card as a gift for someone, you’ll want to buy a virtual version. A virtual card arrives in the recipient’s inbox within minutes.

An Apple gift card must be activated using the Redeem option in the App Store. Once the value of the card has been applied to your Apple ID account, you can use your Apple ID balance to buy apps, media and subscriptions in Apple’s virtual stores, as well as Apple products and accessories in the company’s online and brick-and-mortar retail locations. Previous gift cards from Apple were not universally accepted in all those places. An iTunes gift card, for example, was good for buying apps and subscriptions on the App Store and media on the iTunes Store. An Apple Store card, on the other hand, could only be used against purchases made in Apple’s retail stores.

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