Trending Google Play Store Updates in 2022

App advertising business has undergone some essential adjustments throughout 2021. Google Play Store turned more durable when it comes to itemizing optimization. iOS 15 has introduced some main updates for app entrepreneurs. Actually, all present adjustments within the app advertising business will affect the work of app entrepreneurs in 2022. For that cause, realizing what tendencies to count on within the app advertising business is crucial.

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As you would possibly have already got heard, in 2021 Google has launched a collection of updates that considerably impacts the app entrepreneurs’ work. On the one hand, evidently Google wish to degree up the standard of apps in Google Play Store and to make the platform extra enticing for working advertisements. Then again, Google’s new guidelines may be useful for first adapters. Due to this fact, so as to modify your app to the brand new Google updates, regulate the next Google tendencies in 2022.

Google Play Store Coverage Change for App Store Optimization

The newest Google Coverage Replace began to get enforced as of the twenty ninth of September 2021. The brand new Google guideline has already impacted the way in which of App Store Optimization. Some apps have been punished for not following the brand new Google rules. Whereas in distinction, some app builders preserve ignoring new guidelines and are usually not being penalized for that.

However, we are able to predict that within the upcoming 12 months, Google will take its penalization measurements extra severely:

Due to this fact, when you haven’t but optimized your app metadata in accordance with the brand new Google Coverage replace, then we strongly advocate doing so. The principle issues to bear in mind in 2022 concerning your app Store metadata:

The app title must be as much as 30 characters
In style key phrases resembling “finest, “free”, “high”, “new” and CTAs resembling “obtain now” are forbidden in metadata and creatives

Google Play Store Rankings and Opinions Replace

One other main change from Google that passed off in 2021 however may have a significant impression on app advertising in 2022 is a brand new Play Store Rankings and Opinions replace:

Ranging from November 2021, Google Play Store telephone customers are in a position to see solely scores and critiques from their areas. In different phrases, in case your system is registered for Germany, it is possible for you to to see solely critiques and scores from customers that even have Germany as the chosen area.

Google stands that these measures will enhance customers’ and builders’ expertise in Google Play Store. It signifies that any further, scores and critiques from one space is not going to negatively or positively impression one other space. As an example, customers from Germany is not going to see the impression on scores based mostly on a bug repair within the US. And from the start of 2022, customers will have the ability to perceive how particular apps carry out on their units.

Google understands that such adjustments might need severe penalties for a few of the app builders. Due to this fact, they’ve promised to succeed in out to builders whose apps can count on to see adjustments within the score of greater than 0.2 stars. So, be certain that to verify common notifications in your Google Play Console and make changes to your app Store technique.

Google Cuts Service Charges in 2022

Within the newest Android Developer Weblog submit, Sameer Samat, a Vice President Product Administration at Google, has introduced breaking information for app builders. From 1st January 2022, Google will lower its service charge for subscription-based apps from 30% to fifteen%, ranging from day one. As Google says, the subscription companies face particular challenges in UA and retention. After shut work with builders from completely different app classes, they determined to ”lower the service charge for all subscriptions on Google Play from 30% to fifteen%, ranging from day one”.

Furthermore, Google will introduce adjustments in service charges within the Media Expertise program too.

These adjustments will certainly please builders with subscription-based apps, ebooks and on-demand music streaming providers apps. For different app builders, it may be additionally good meals for thought to regulate their enterprise fashions to the brand new charges regulation.

Google Play’s New Security Part

Ranging from Q1 2022, the privateness description might be seen for every app in Google Play Store. Google’s new person knowledge coverage is aiming to offer extra transparency to all app customers within the Play Store. In different phrases, customers might be knowledgeable how and what actual knowledge is collected by the app. This abstract of the information coverage might be seen within the app’s Store itemizing web page.

For app builders, this new security part could possibly be useful in addition to dangerous on the similar time. On the one hand, builders who will present knowledge coverage description in an correct and optimized means would possibly entice extra customers and acquire extra belief. Then again, these apps who used to share the customers knowledge with third events would possibly get a drop in person acquisition.

Google additionally highlights that with out an permitted security part, any new app submission or replace might be rejected. So be certain that to evaluate how your app collects, protects and shares person knowledge. Be prepared to arrange the showcase of your app’s key privateness coverage. That additionally means offering correct info that covers each datapoint you acquire (together with location, contacts, private info (e.g., title, electronic mail handle), monetary info and different).

Different Billing System for South Korea

As a response to ‘Anti-Google legislation’ in South Korea, Google determined to allow an alternate billing system for customers in South Korea. App builders will have the ability to add an alternate in-app billing system for his or her app customers in South Korea. Because of this, customers will have the ability to select which billing system they wish to use in the course of the checkout course of alongside Google’s personal.