Hothead Games measures against industry benchmarks to power a winning growth strategy

The important thing objective for Hothead Video games is to make one of the best cellular video games out there on the Apple and Google Play app shops. Not simply in Vancouver or Canada, the place the corporate began in 2006, however one of the best on the planet. They create revolutionary ideas to develop and publish one of the best video games.


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We create unforgettable video games that stand the take a look at of time.”

The Problem of Actual Reflection

“As a consumer acquisition crew, our objective at the start is hitting our ROAS curve. Alongside that, we goal to assist our sport groups drive development and retention metrics. ROAS is our most important KPI when operating campaigns, however secondary metrics embody CPI, CTR, oCVR, CPM, and IPM”, Jolene Lloyd, Person Acquisition Supervisor at Hothead Video games, defined. “To attain these objectives we want appropriate and well timed information, which Singular has been an integral a part of.”

The corporate additionally makes use of Singular’s ETL to drag their information into Tableau for a single, automated view throughout the crew.

Talking of the corporate’s benchmarking methods, she stated, “Usually, we ask our networks for common KPI benchmarks to check the outcomes of our video games to the outcomes of these with related genres.“

“After we are growing new video games, we additionally wish to have an thought of how the style performs earlier than starting growth. Every community, nevertheless, has its personal approach of displaying the info and alternative ways of segmenting sport genres.”

Driving residence the depth of problem, she stated, “We have been additionally restricted to receiving information solely from the networks we at present work with. This restricted the quantity of knowledge we may accumulate, whereas additionally leaving us doubtlessly unaware of different fashionable networks to promote with.”

The Singular Resolution

“We now have been long-time clients of Singular (since 2014!!), initially deciding on the corporate over others as a result of they have been the one spend attribution associate out there on the time. Through the years they’ve continued to go above and past.”

As Beta adopters of Singular’s benchmarking software, the Hothead Video games crew actually valued a unified show of knowledge throughout all networks. They particularly wished to study potential networks that they weren’t working with but, in addition to what kinds of KPIs different video games within the style have been reaching.

“Up to now I’ve discovered the Market Snapshot software to be probably the most useful to search out beforehand untapped networks which might be prevalent in our style.

It has been very useful for studying what networks different video games in related genres to ours have been utilizing for promoting and we’ve already discovered a couple of networks that we plan to attempt with our upcoming video games.”

We’re additionally leveraging the Community Optimization software to assist forecast for our new video games. It offers us an thought of what KPIs we should always count on to hit when launching into a brand new style.”

Hothead Video games + Singular = Success

“The Singular crew may be very straightforward to work with. They’re all the time immediate with their replies and hold themselves abreast of what’s going on within the trade. The information is correct, we get it rapidly, simply once we want it, and it’s simply been very seamless and simple for us to make use of. We actually admire that Singular has been a constant associate through the years. Most significantly, they’re all the time evolving their product to remain updated with the fast-moving cellular trade – identical to benchmarking, which we consider goes to be a game-changer for us transferring ahead.”

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